This week’s blog brings you a Cliff Notes version of the ins and outs of Video Production. Nomadic UK have covered a wide variety of topics in our previous blogs, like How to Work With A Video Production Company and How To Bring Your Brand Story to Life with Video but this time we’re taking things back to basics to explain more about getting a video made. We’re going to talk you through each of the three key stages, so let’s get started!
What are the Three Stages of Video Production?
If you’re new to video production or a student of the subject, then it might be helpful to know the three stages to video production. This week’s blog will take you through everything that goes into making a video: from concept to completion so that you can happily shout ‘Action!’ knowing you know you’ve got everything covered. Video production is a complex process that involves many different stages, each of which is important to create a polished and effective video. In general, video production can be broken down into three main stages: pre-production, production, and post-production. Let’s take a closer look at each of these stages and what they involve.
Colorama on set at a Nomadic UK video production studio shoot
1. Pre-production
The pre-production stage is when all the planning and preparation takes place. During this stage, the video’s concept, message, and target audience are all established, and a script is written. Pre-production also involves planning the logistics of the shoot, such as scouting locations, casting actors, and hiring crew members. Storyboarding and creating a shot list are also important pre-production tasks. All of this work is essential to ensuring that the production stage runs smoothly and that the final product meets the desired outcome. It is at this stage that you must decide what you are trying to achieve with your content, who your target audience is and which platform you will post it on. If you set your clear objectives during this stage, the next two stages will run much more smoothly, and ultimately your content will perform better and will get you the results you need.
Some shoots require more pre-production time than others, but there is always a pre-production stage even if it is just a case of receiving a booking and arranging accommodation. Larger-scale shoots like the ones us Nomads have done for Icon at The O2 involve a extensive pre-production planning to secure the necessary filming permits, book crew, hair and make up artists, and stylists and finally permission from London City Airport to capture drone footage.
2. Production
The production stage is where the video is actually filmed. This stage involves setting up the camera and lighting, coordinating with actors and crew members, and capturing the footage that will be used in the final product. During production, it’s important to capture all the necessary shots and angles to tell the story effectively, this could purely be visual-only, or could also involve interviews and/or scripted dialogue. Filming may take place on location or in a studio, depending on the video’s requirements.
Nomadic UK out on set filming during the production stage
3. Post-production
The post-production stage is where the raw footage is edited and refined into a polished final product. This stage involves a range of tasks, including video editing, sound mixing, music sourcing, colour grading, and adding special effects. The goal of post-production is to create a cohesive and engaging video that effectively communicates the intended message.
Due to the amazing talks, celebrity guests, at an incredible night cub location with an impressive sound system, everyone agreed that it was fantastic to be back at another IAB Upfronts event, especially after everything was moved online during the pandemic.
Since then we’ve already filmed two more IAB UK events, Debrief in November and Leadership Summit in March. We’re already looking forward to filming our next IAB event having worked with them regularly since 2017. We hope you enjoyed watching the wrap video as much as we enjoyed making it.
In conclusion, video production is a complex process that requires careful planning, execution, and refinement. By breaking the process down into these three stages, pre-production, production, and post-production, it’s easier to understand the work involved in creating a professional-quality video. Each stage is essential to the final product and requires attention to detail and dedication to craft a compelling, effective video.
Get in touch to arrange Nomadic UK capturing your next event on film.
Email us at hello@nomadic.uk or call us on 01242 373942 to speak to us now.
And don’t forget to check out our latest LinkedIn post to see where we are and what we are working on this week!
