This was a product launch video for premium brand Sleepeezee. We teamed up with innovative agency Cool Blue to create a number of videos launching their new range of dog beds. We produced this hero video plus 15 other social assets highlighting the diverse range as well as the premium quality of the dog beds; they last rather than fall apart. Broken down, we shot with 4 x lights alongside a very established dog photographer to create some engaging and captivating visual content.