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How Can The Video Production Industry Be More Sustainable?



In a world where environmental concerns are becoming increasingly pressing, businesses across all industries are striving to adopt sustainable practices. The video production industry is no exception. In this blog post, we'll explore how video production companies can be more environmentally friendly, carbon-neutral, and contribute to the British government's ambitious goal of reaching net-zero emissions by 2050. We'll also delve into We Are Albert's initiatives, designed to help the video and film industry reduce its environmental footprint.


Going Green in Video Production

  1. Energy Efficiency: One of the most significant ways video production companies can be more green is by using energy-efficient equipment and practices. This includes using LED lighting, which consumes less power, and investing in energy-efficient studio spaces.

  2. Sustainable Transportation: Minimising the carbon footprint of transportation is crucial. Video production often involves moving equipment and crew to different locations. Companies can opt for electric or hybrid vehicles, public transport where possible, and encourage carpooling to reduce emissions.

  3. Paperless Workflow: Embrace digital workflows to reduce paper usage. From scriptwriting to storyboarding and call sheets and invoicing, transitioning to digital processes can significantly reduce waste.

  4. Recycling and Waste Reduction: Implement comprehensive recycling programs on set and in the office. Reducing single-use plastics and encouraging the use of reusable containers can also make a difference.

  5. Carbon Offsetting: Consider carbon offsetting programs such as donating to The Woodland Trust or working with companies like Ecologi to find out more ways you can neutralise the emissions generated during video shoots. This involves investing in projects that reduce greenhouse gas emissions, like reforestation efforts or renewable energy projects.

The UK's Net-Zero Commitment

The British government has set an ambitious target to achieve net-zero greenhouse gas emissions by 2050. This means that the UK aims to balance the amount of greenhouse gases emitted with the amount removed from the atmosphere. Achieving this goal requires a collective effort from all sectors, including the video production industry. By adopting sustainable practices, video production companies can contribute to this crucial national objective.


We Are Albert's Initiatives

We Are Albert is a pioneering sustainability initiative specifically designed for the film and television industry. Their mission is to help content creators reduce their environmental impact. Here are some of the initiatives and tools they offer:


  1. Albert Carbon Calculator: This tool allows production companies to measure the carbon footprint of their projects and identify areas where they can reduce emissions.

  2. Sustainable Production Certification: Companies can earn certification by meeting specific sustainability criteria in their production processes.

  3. Green Rider: This is a guide that helps cast and crew make more sustainable choices when it comes to travel, food, and accommodation during shoots.

  4. Education and Training: We Are Albert provides resources and training to help industry professionals integrate sustainable practices into their work.

Many industry-leading production companies, such as The BBC and BAFTA, are already using this system to be more sustainable, and encouraging others to do so.


In conclusion, the video production industry has a significant role to play in achieving sustainability and helping the UK reach its net-zero emissions target by 2050. By adopting eco-friendly practices and embracing initiatives like We Are Albert, we can contribute to a greener future while continuing to produce high-quality video content. Together, we can make a difference and leave a positive legacy for generations to come.


Nomadic UK: Your Sustainable Video Production Partner

At Nomadic UK, we are committed to sustainable video production practices. We are embracing energy-efficient equipment, minimising waste, and prioritising eco-friendly transportation options. Additionally, from now on all shoots will enjoy vegan catering. Our dedication to sustainability aligns with the UK government's net-zero goal and We Are Albert's initiatives.


To learn more about our sustainable video production services in Cheltenham, Gloucestershire, please contact us at 01242 373942 or contact us here. Join us in making a positive impact on the environment while creating exceptional video content!


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