A still from our IAB Engage 2022 video looking at the lockdown trends that went viral
In today’s fast-paced digital world, creating a viral video can launch your brand, product, or message to global attention. Viral videos have the potential to reach millions of viewers and generate buzz around your brand, but how do you create a video that goes viral? There’s no secret recipe to creating a viral video but there are definitely some things that you can do to help your chances.
A viral video is a video that has been viewed more than one million times. So, how can you make it a video that gets that kind of engagement? Short of faking a plane crash, or filming a baby biting his big brother’s finger, how else can you create a video that grabs the attention of millions of people? In this blog post, we’ll explore some tips and strategies to help you create a viral video in 2023.
1. Make Your Videos Authentic and Unique
One of the most important factors in creating a viral video is being authentic and unique. With so many videos being uploaded every day, it’s crucial to stand out from the crowd. Create content that is authentic to your brand and that people can relate to. This could mean creating a funny, heartwarming, or inspiring video that connects with viewers on an emotional level. Whatever you choose to create, make sure it’s something that people haven’t seen before. If you’re a business, this might be your opportunity to show the world the full ins and outs of what it takes to work in your industry. Or just bring joy to people in a way only you know how!
2. Short and Sweet Videos
Short form video content is the most engaging type of in feed social content, according to Sprout Social. In today’s world, attention spans are short, and viewers are easily distracted. To create a viral video, keep it short and sweet. Try to tell your story in 60 seconds or less, and make sure every second counts. A shorter video is more likely to be watched in its entirety and shared across social media platforms. The majority of the videos that we make at Nomadic UK are a max length of 120 seconds with one or two cut downs of about 30 – 45 seconds to be used on social media.
3. Leverage Social Media
Social media is an essential tool for promoting your video and reaching a wider audience. Share your video across all relevant social media channels, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. Use hashtags to increase visibility, and encourage viewers to share your video with their friends and family. You can also consider running paid social media ads to reach a larger audience. Optimising your written copy is vital if you want people to find your video.
4. Create Shareable Video Content
Create content that is shareable. The more shareable your content is, the more likely it is to go viral. This could mean creating a video that is funny, inspiring, or thought-provoking. Give viewers a reason to share your video with their friends and family, whether it’s to make them laugh, cry, or think. What will make people stop in their tracks and watch your video? Why will they want to send it to their friends and family? Even better if they share the post and comment on it to generate even more engagement!
5. Invest in High-Quality Video Production
If you don’t know where to start, or are feeling a bit overwhelmed, why not get help from some professionals? Although a viral video can be created on a budget, investing in high-quality production can make a big difference in the final product. Consider hiring a professional video production company, who can walk you through the whole process, from crafting your creative to filming with high-quality equipment, to completing a polished final edit. A well-produced video can enhance the viewer’s experience and increase the chances of the video being shared.
Conclusion
In conclusion, creating a viral video in 2023 requires authenticity, creativity, and a strategic approach. Keep your video short and sweet, leverage social media, invest in high-quality production, and create shareable content. By following these tips and strategies, you’ll increase your chances of creating a viral video that gets your brand noticed by millions of people around the world.
To work with Nomadic on creating a truly memorable video project that might just make it Viral, then get in touch to find out how we can help you!
Email us at hello@nomadic.uk, call us on 01242 373942, pop in to speak to us at Nomadic UK’s HQ, Unit 2, Fairview Court, 119-127 Fairview Road, Cheltenham, Gloucestershire, GL52 2EX or fill out the form below.
And don’t forget to check out our latest Instagram post to see where we are and what we are working on this week!
