Right now, people are opening your site, scanning the top section, and silently deciding:

“Is this for me?”

“Do they solve my problem?”

“Do I trust them enough to click?”

And here’s the bit we don’t like to think about:

If a stranger can’t tell what you do from your homepage hero,

neither can ChatGPT or Gemini.

Today I’m going to show you how to fix that.

Open your homepage.

You’ve got 5 seconds.

If a stranger can’t tell what you do, who it’s for, and what they should do next…

Your homepage isn’t a sales tool.

It’s just a pretty poster.

And here’s the AI twist:

If you can’t explain it simply,

AI has no idea how to recommend you either.

In this episode, I’m going to:

• Walk you through the 5-second test for your homepage
• Tear down a “confusing” vs “clear” hero section
• And give you a simple structure for a homepage that works for humans, Google and AI

Plus, I’ll show you exactly where video should sit on your homepage – and what to say in it – so, you’re not wasting that prime real estate.

Let’s get into it.

Hello, and welcome back to Episode 4 in this series on:

How to Get AI to Pick Your Business

I’m Amy, one of the co-founders of Nomadic UK, an award-winning video agency based in

Cheltenham.

We help businesses turn their websites into lead-generating machines by combining

Strategic video content With AI-ready, customer-focused messaging.

Quick recap of what our AI Visibility episodes have covered so far:

• Episode 1 looked at Why AI tools like ChatGPT and Gemini are becoming the new “front door” for search
• Episode 2 showed you How to add video transcripts and summaries to your site, so AI can actually understand you
• And Episode 3 was focused on What happens when you ask AI about businesses like yours – and why some names get mentioned while others don’t

Today we’re zooming right into one piece of your site:

The homepage hero – that first screen people see when they land.

Because if that section doesn’t work, everything else is fighting uphill.

Let’s start with something you can literally do as you watch.

If you’re at a computer or on your phone right now,

open your homepage in another tab.

Now imagine a total stranger – or your ideal customer – lands on it.

You have 5 seconds to pass this test:

1. What do you do?

2. Who is it for?

3. What outcome do you deliver?

If the answer to any of those is:

“Well… sort of… I mean we do a few things…”

Or “They’d have to scroll a bit…”

…you’re losing people and confusing AI.

Because here’s the thing:

Confused people don’t click.

They close the tab.

And AI tools are just trying to summarise what they see.

If your homepage is vague, they’ll go and find a business that isn’t.

So, how do we fix it?

Let’s look at what a confusing vs a clear homepage hero looks like.

Let’s start with a generic as Example A.

For this, I’ve just grabbed a random corporate template from a site like Wix / ThemeForest /Webflow – the kind of thing lots of businesses start from.

Hero text:

“We deliver innovative solutions for the future of business.”

Underneath that, you’ve got:

• A big abstract stock image or pattern
• A slider with three different CTAs rotating through
• A top menu packed with 9 or 10 items
• No mention of where they are
• No clear customer type

Now, let’s do the 5-second test together:

• What do they actually do?
• Who is this for?
• What outcome are they promising?

If you’re thinking,

“I have no idea”

– that’s the point.

This hero could belong to:

• A software company
• A consultancy
• -A marketing agency
• Or, even a commercial printer

From an AI perspective, this page is almost impossible to confidently categorise. There’s no clear signal about:

• Industry
• Audience
• Location
• Or, the specific problems they solve

It looks “modern”, but it doesn’t communicate.

Now let’s look at Example B – a much clearer real-world homepage.

This is Randall & Payne, a firm of accountants based in the South West of England.

Hero text:

“We make your success our priority.”

And, crucially, right alongside or just below that, they explain that they’re:

• Chartered accountants, business advisors and tax specialists
• Based in Cheltenham
• Working with businesses and individuals who want help with their finances and growth

You’ll often see supporting copy that spells out:

• Who they work with (small and growing businesses, owners, directors, individuals)
• What they help with (accounts, tax, advisory, corporate finance)
• The benefit (driving the business forward, improving personal and business wealth)

There’s a clear call to action – things like:

• “Get in touch”
• “How we can help”

So, 5-second test again:

• What do they do? → Chartered accountancy, business advice, tax
• What outcome do they deliver? → Help you succeed, grow, get your finances and tax where they should be

Much clearer.

In the first example, we get style but no substance.

In the second, we instantly know: what they are, who they’re for, and why we should care.

For humans, that means they’re far more likely to stay and click.

For AI tools like ChatGPT and Gemini, it means they have strong, specific signals to work

with when someone asks:

“Who are the best accountants in Cheltenham?”

…or…

“Which firm can help me with accounts and tax for my small business?”

In the rest of this episode, I’ll show you how to turn your own homepage from something that looks like Example A… into something that behaves more like Example B – even if you’re starting from a generic template.

Who is it for? → Businesses and individuals, especially those in and around

Cheltenham / Gloucestershire

Here’s the structure we use again and again with clients.

Think of your hero section as having six core elements:

1. Clear headline (H1) – What you do + who it’s for + hint at outcome

2. Supporting subheading – Expand in one or two sentences

3. Three benefit bullets – Why this matters / what they gain

4. Primary CTA – The main action you want them to take

5. Secondary CTA – Lower-commitment option (often “Watch video”)

6. Social proof / trust – Logos, review snippet, award icon

Let’s walk through each one

1. Clear headline (H1)

Formula you can steal:

“We help [type of customer] [achieve result] with [your service] in [location/market].”

Examples:

• “We help manufacturers and tech companies increase sales with strategic video

content in the UK.”

Or,

• “We help service businesses turn their website traffic into qualified leads with

conversion-focused video.”

This is the line AI will almost certainly try to paraphrase when describing you.

2. Supporting subheading

Here you add a little colour and clarity:

• What makes you different?
• What problem do you remove?
• What’s it like to work with you?

Example:

“We’re an award-winning video agency in Cheltenham, working with marketing and leadership teams to create video that actually supports your sales funnel –

not just your brand.”

Short, specific, human.

3. Three benefit bullets

Think in terms of outcomes, not features.

• “Stop guessing what to film – get a clear video strategy.”
• “Give your sales team assets they actually want to send to prospects.”
• “Know where every video lives in your funnel and how it’s performing.”

AI sees these as extra context. Humans see them as reasons to care.

4. Primary CTA

Make it clear and action-focused, not vague.

Good options:

• “Book a discovery call”
• “Schedule a free homepage video audit”
• “Request a video strategy session”

Avoid “Learn more” as your main CTA – it’s not very compelling language.

5. Secondary CTA

This is where video shines.

For visitors who aren’t ready to talk yet, give them a way to see and hear you:

• “Check out our 90-second explainer”
• “Discover how we help businesses like yours”

This is perfect for a hero video – which we’ll come to in a moment.

6. Social proof / trust

You don’t need a wall of logos. One line can do a lot:

• “Trusted by [Client A], [Client B], [Client C]”
• “Global Business Award winner, SME Award winner”
• “Over 1,000 videos produced for 300+ clients”

This reassures humans, and it gives AI more snippets to work with when summarising your credibility.

Now let’s talk about video, because your homepage is prime real estate.

The biggest mistake we see?

Dropping in a beautiful, expensive hero video…

with no context, no summary, no transcript.

From an AI perspective, that’s like having a stunning shop window with the lights off.

Here’s how to do it properly.

Aim for 60–90 seconds. Script it around these beats:

1. Who you are

“I’m Amy, co-founder of Nomadic UK…”

2. Who you help

“We work with B2B and B2C businesses who want their website to actually

generate leads…”

3. The problem

“Most websites have video that looks nice but doesn’t support the sales

process or show up in AI search…”

4. What you do differently

“We combine strategic video content with AI-ready messaging and structure,

so your site is easier to find and simpler to buy from…”

5. What to do next

“If you want to see what that could look like for your business, scroll down for

examples or click ‘Book a discovery call’”

Place this:

• Just under your headline and subheading
• With controls, not auto-playing with sound
• As an obvious “play” option – this becomes your secondary CTA

This builds directly on Episodes 2 and 3.

Under the video, add:

1. A short written summary (1–3 paragraphs)

“If you’d rather read than watch, here’s the key points…”

2. A heading: “Full Video Transcript”

3. A cleaned-up transcript that’s easy to scan

• Headings
• Short paragraphs
• Bullets where you list things

This does two things:

• Gives humans a way to skim before they commit
• Gives AI a lot of structured text to work with

Video builds trust.

Text makes you discoverable.

You want both.

Let’s turn this into a simple plan you can actually do.

Step 1 – Run the 5-second test

Open your homepage and ask:

● Can a stranger tell what we do, who we help, and the outcome we deliver in 5

seconds?

If not, your hero needs work.

Step 2 – Rewrite your hero using the structure

Draft:

• A clear headline using the “we help [who] [achieve what] with [service]” formula
• A specific subheading
• Three benefit bullets
• A primary and secondary CTA
• One line of social proof

It doesn’t have to be perfect – it just has to be clearer than today.

Step 3 – Plan or tweak your hero video

If you already have a homepage video:

• Check if it actually follows the beats we covered
• Add a summary and transcript underneath

If you don’t have one yet:

• Write a simple 60–90 second script
• Even a well-shot, honest clip to camera is better than no video at all

Step 4 – Add a summary and transcript

Under the video:

• Add your 1–3 paragraph summary
• Paste in a cleaned-up transcript with headings

Now your homepage is doing triple duty:

• Helping humans understand you
• Helping Google index you
• Helping AI tools like ChatGPT and Gemini confidently recommend you

So, quick recap:

If AI (and humans) can’t understand your homepage in 5 seconds, you’re losing leads.

A clear, AI-friendly hero section:

• Says what you do, who it’s for, and what outcome you deliver
• Gives a clear next step
• Uses video, summary and transcript together
• And backs everything up with real-world proof

If you’d like a homepage checklist based on this episode – something you can give to your

web team or marketing agency – drop “HOMEPAGE” in the comments, and we’ll send it

over.

And if you’re thinking:

“We know our homepage isn’t clear, and we’d love help combining video with the right messaging…”

…that is exactly what we do at Nomadic UK.

Hit like, subscribe if you want more practical episodes like this,

and I’ll see you in Episode 5.

For today, that’s a wrap. 🎬

See you soon (smile).