OUTLET SHOPPING AT THE O2 ARENA

Our first of many filming projects with outlet shopping at The O2 arena. Starting with weeks of pre-production, building a blue set in a studio, creating custom made gobos with the client logo, hiring extra equipment, casting models and styling. It was the first of four shoots that we have now completed with Icon at the O2 arena. See the BTS edit below on our Instagram.

What was the project - Fashion shoot for Shopping at the o2 Arena

What did we do? - Casting, Set Building, filming and editing and Photography.

Crew size - Director, Videographer, Assistant, Gaffer, Producer, On site editor, Producer, Photographer, Assistant and Account managers.

Location - Kinetic Studios, Winchcombe

Where did the video go - OOH, DOOH, Web, Email Marketing, Facebook, Instagram, Paid Media Ad, Pinterest, Pre Roll Ad, Snapchat, Social, YouTube Pre Roll.

Result - Outlet shopping sales up by 25% YOY after this campaign

Standout moment from the shoot - Taking over a white studio and turning it into a catwalk in the branded O2 colours.

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