This week's blog brings you a Cliff Notes version of the ins and outs of Video Production. Nomadic UK have covered a wide variety of topics in our previous blogs, like How to Work With A Video Production Company and How To Bring Your Brand Story to Life with Video but this time we're taking things back to basics to explain more about getting a video made. We're going to talk you through each of the three key stages, so let's get started!
What are the Three Stages of Video Production?
If you're new to video production or a student of the subject, then it might be helpful to know the three stages to video production. This week's blog will take you through everything that goes into making a video: from concept to completion so that you can happily shout 'Action!' knowing you know you've got everything covered. Video production is a complex process that involves many different stages, each of which is important to create a polished and effective video. In general, video production can be broken down into three main stages: pre-production, production, and post-production. Let's take a closer look at each of these stages and what they involve.
The pre-production stage is when all the planning and preparation takes place. During this stage, the video's concept, message, and target audience are all established, and a script is written. Pre-production also involves planning the logistics of the shoot, such as scouting locations, casting actors, and hiring crew members. Storyboarding and creating a shot list are also important pre-production tasks. All of this work is essential to ensuring that the production stage runs smoothly and that the final product meets the desired outcome. It is at this stage that you must decide what you are trying to achieve with your content, who your target audience is and which platform you will post it on. If you set your clear objectives during this stage, the next two stages will run much more smoothly, and ultimately your content will perform better and will get you the results you need.
Some shoots require more pre-production time than others, but there is always a pre-production stage even if it is just a case of receiving a booking and arranging accommodation. Larger-scale shoots like the ones us Nomads have done for Icon at The O2 involve a extensive pre-production planning to secure the necessary filming permits, book crew, hair and make up artists, and stylists and finally permission from London City Airport to capture drone footage.
The production stage is where the video is actually filmed. This stage involves setting up the camera and lighting, coordinating with actors and crew members, and capturing the footage that will be used in the final product. During production, it's important to capture all the necessary shots and angles to tell the story effectively, this could purely be visual-only, or could also involve interviews and/or scripted dialogue. Filming may take place on location or in a studio, depending on the video's requirements.
We've filmed in all sorts of locations over the years. From luxury private charter yachts, private adventure islands off the coast of Pembrokeshire, boutique hotels, designer outlets, constructions sites to skyscrapers in London: all film shoot locations have one thing in common. There is always the need to be prepared and organised. The pre-production work at the Icon Designer Outlet at the O2 arena it meant that the production stage went really smoothly as all the necessary groundwork had been done, and we think this really shows in the final edits that we delivered. Take a look below and let us know what you think!
The post-production stage is where the raw footage is edited and refined into a polished final product. This stage involves a range of tasks, including video editing, sound mixing, music sourcing, colour grading, and adding special effects. The goal of post-production is to create a cohesive and engaging video that effectively communicates the intended message.
This stage is where the story truly comes together and all of the best shots captured are collated into the final piece. There's all sorts of magic and wizardry that you can perform in post-production. In addition to colour grading and animation you can also correct shots, like this corrective work that we've recently completed on video footage showing the roof of the O2. We needed to blend the new roof panels better into the existing roof panels following a huge storm ripped a whole in the roof in February 2022.
You can see the difference between the two shots is enormous and makes a considerable difference to visual appearance of the O2's famous roof.
The final part of the post-production process is when we finally get to share the finished product with the client. We always make sure our clients are as happy as they can possibly be, so we then may make a few minor amends to ensure the client is 100% happy. Then we get to celebrate seeing the final video(s) posted on social media or airing on TV!
In conclusion, video production is a complex process that requires careful planning, execution, and refinement. By breaking the process down into these three stages, pre-production, production, and post-production, it's easier to understand the work involved in creating a professional-quality video. Each stage is essential to the final product and requires attention to detail and dedication to craft a compelling, effective video.
To work with Nomadic on creating your next engaging, dynamic video project, then get in touch to find out how we can help you through each of the three video production stages.
Email us at email@example.com or call us on 01242 373942 to speak to us now.
And don't forget to check out our latest Instagram post to see where we are and what we are working on this week!