Here at Nomadic UK, we love staying abreast of the latest technology. In fact, there's nothing that co-founder Tom Cribbin likes to do more than to keep up to date with industry news by watching camera reviews on YouTube. One of the hottest topics right now in terms of technology is AI and in terms of the filming industry that's no different.
We've recently created a dynamic wrap video for Emerge Digital of their conference all about AI for their Digital Innovation Forum 2.0. You can watch our video here:
The event looked at how businesses can embrace AI and make their processes more efficient. It was fascinating to hear the perspective of different business leaders on the impact that AI will have on their company/industry. In addition to filming at Emerge's Digital Innovation Forum, Amy recently attended a workshop run by Growth Hub and delivered by Rather Inventive Marketing's Ben Kinnaird on How To Utilize AI for Your Business, which provided another valuable opportunity to gain insight into the different perspectives that executives, businesses, business leaders have about AI. Whilst AI is dominating the headlines at the moment, it's been a trope featured in films for decades, pretty much since the beginning of films with Metropolis in 1927 bringing us all the way up to Terminator, Robocop, Bicentennial Man, Lucy, Her and Ex Machina. The image of AI on our screens (big and small screens alike) ranges from elements of threat, jeopardy and peril amidst a dystopian future to the cute and cuddly like Short Circuit and Wall-E (which is also set in a dystopian future with humans unable to live on Earth any more due to inhabitable pollution levels). With images like these of AI being prevalent, little wonder that, for many, there's a lot to be afraid of.
One of the issues causing great concern with AI at the moment, which relates to the filming industry is the concern regarding Deep Fakes. Hollywood actor Tom Hanks has been very vocal on the topic of Deep Fakes, "raising the prospect of his career continuing after his death using artificial intelligence". Hanks stated that he would be able to continuing appearing in movies from "now until kingdom come" viewing AI as a positive at the time of that interview. However, cut to October 2023 when Hanks' image was used to advertise a dental plan without his consent, or involvement. That incident highlighted the "artistic challenges" that AI poses for the film industry. Hanks has previously spoken about the danger that AI might pose to his industry, and the issue has been at the centre of to recent Hollywood writers' strikes in a further example of man vs. machine.
As AI develops and the technology becomes increasingly sophisticated, concerns about protecting identities have increased. We've come along way since the Audrey Hepburn Galaxy chocolate advert, which just looked a bit off, even for people who wouldn't be able to spot Audrey Hepburn in a police line up. As that is no longer the case, people are increasingly wondering how they can go about protecting their image. Research into detecting deep fakes is now well under way.
Moving the concern regarding deep fakes aside, being able to harness the power of AI (Artificial Intelligence) is essential for businesses looking to stay competitive and innovative as they look into the future. We're now going to explore some positive ways you can use AI effectively, without sounding like a robot!
Using AI Without Sounding Like a Robot
One of the biggest concerns when integrating AI into your business is maintaining the authenticity of your brand's voice. Nobody wants to interact with a robotic-sounding entity. To use AI without sounding like a robot, try:
Customisation: Choose AI solutions that allow for customisation. Tailor the AI's responses and interactions to align with your brand's personality and tone.
Training: Invest time in training your AI models to understand your specific industry and customer base. The more you fine-tune the AI's understanding, the more naturally it can engage with your audience.
Human Oversight: Maintain a human touch by having a team member oversee AI interactions. This ensures that your AI doesn't veer off-brand or respond inappropriately to customer queries.
Where You Can Use AI
AI has a wide range of applications in various business functions:
Customer Support: Implement chatbots for handling common customer queries, providing 24/7 support.
Marketing: Use AI for personalized marketing campaigns, content recommendations, and social media management.
Data Analysis: AI can analyze large datasets to derive valuable insights for informed decision-making.
Video Production: Automate video editing, enhance post-production processes, and even generate scripts and captions with AI-powered tools.
In conclusion, harnessing the power of AI is not about replacing humans but about enhancing their capabilities and efficiency. By using AI strategically, you can maintain your brand's identity, improve customer experiences, and stay ahead in your industry.
Nomadic UK will be hosting a creative takeover of CyberSips with Hub8 on Thursday 21st December where we will be on hand to speak to you about making impactful video content for your business. Click here to book tickets and find out more: https://www.eventbrite.co.uk/e/cyber-sips-12-tickets-761042266907?aff=erelexpmlt